Just when the world began predicting the death of print publications, Two-Lane Livin' Magazine was born.|
When the magazine was launched from a humble home office in Stumptown, West Virginia, no one expected that within a few years, Two-Lane Livin' would grow to be the largest independent publication in the state.
"When we released 10,000 copies of the first issue," said Publisher Lisa Minney, "I didn't know if anyone would want to read it. I knew it was full of topics and information that interested me, but I didn't know if others would feel the same way."
The first issue was gone in three days.
"I told her she was opening a can of worms," said Frank Minney, Lisa's husband and business partner. "I knew 10,000 copies wouldn't be near enough."
Now, Two-Lane Livin' is printed in runs of 16,000 copies monthly, 17,000 during travel season.
"We found that, in summer, travelers through the state were taking so many copies that our regular readers weren't getting theirs," Lisa said.
More than 35 columnists have contributed to the magazine in the past four years -- all of them as volunteers.
"Some of our columnists are professionals, others just felt they had something to share. All of them have a passion for their subject matter, and that's what brought them to us," Lisa said. "I have no doubt that it is that passion -- that writing from the heart -- that connects to our readers."
The publication is now delivered in 18 counties at 500 locations.
"Just as it has in the past," Lisa said, "In the future, Two-Lane Livin' will become what our readers and clients make of it, and we have all the faith in the world in our supporters."