NEW TOBACCO PRODUCT TARGETS YOUNG ADULTS

(11/22/2008)

New research at West Virginia University is examining whether a new smokeless, spitless tobacco product aimed at young adults is catching on. Researchers have found that RJ Reynolds' Camel Snus - touted as a socially acceptable way to satisfy addiction - contains surprisingly high levels of nicotine. "Camel Snus contains more nicotine than most other snuff products," said Bruce Adkins of the state Division of Tobacco Prevention in Charleston. "In fact, the Camel Snus currently being marketed in West Virginia contains double the nicotine of an earlier tested version sold elsewhere in the United States. "This provides a new example of the tobacco companies' manipulating nicotine levels without informing consumers," he said. "West Virginia has extremely high rates of smokeless tobacco use and high rates of smoking," said Cindy Tworek, Ph.D., a member of WVU's Translational Tobacco Reduction Research Program . "It would appear that tobacco companies are trying to strategically market new smokeless, spitless tobacco products in these areas of high use, such as West Virginia, and also promoting their use as a way to get nicotine in places where you can't smoke."

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