JACKSON LAUNCHES NEGATIVE BARRAGE AGAINST MANCHIN

(04/19/2004)
Democrat candidate for governor Lloyd Jackson is launching his second wave of negative ads this week against his opponent Joe Manchin.

Direct mail fliers will hammer Jackson's new campaign message, "We can't trust Joe Manchin."

Jackson started the assault on Manchin a few days ago with a series of negative television ads.

The direct mail campaign shows the faces of smiling, happy children on the cover reading, "Thousands of children needed health care." The inside of the flier features a picture of a wailing baby and the words, "Children and seniors depended on Joe Manchin to show up, but he didn't. We can't trust Joe Manchin."

The mailer will go to 175,000 West Virginia households.

Manchin says he will not respond to the "mudslinging" using vague issues dredged from his being a state legislator.

He said "I am more interested in working toward a positive effort to move West Virginia forward."

Former governor Gaston Caperton has lent his name to the campaign to tout the Lincoln County Democrat.

Jackson's home county has not been favorable to the candidate, even selecting a Republican write-in candidate when he was running for state senate.

Manchin says Jackson is the architect of school consolidation, which Jackson denies, saying it has always been local choice. "Surely the people of West Virginia will not believe that," said Manchin.

Jackson, whose polling numbers show him trailing, is apparently only getting started with the negative campaign.