"IT'S ALL RELATIVE IN WEST VIRGINIA" - T-Shirt Logo Offends Governor

(03/23/2004)

After going through the TV re-creation of the "Hillbillies," which would feature some real common mountain folk transplanted in Hollywood, now comes the Abercrombie and Fitch T-shirt featuring West Virginia. Governor Wise says it isn't the kind of T-shirt that would shed a favorable light. Wise has sent a letter to Abercrombie and Fitch demanding that the clothing retailer immediately dump a T-shirt that spoofs the state with the slogan - "It's All Relative in West Virginia." (Yours for $22.50 plus shipping) Wise says it has "an unfounded, negative stereotype of West Virginia." Wise wants the company to remove the shirt from stores and catalogues. A spokesperson for Abercrombie and Fitch says the T-shirt has been selling well. The store said the company that makes the T-shirt in New Albany, Ohio loves and honors West Virginia and the other states. West Virginia isn't the only state spoofed on an Abercrombie and Fitch T-shirt.

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